A Jeweler With Plenty of Heart


Newport Beach Lifestyle

February 2015


For nearly three decades, Alan Oskouian has been considered one of the most accomplished and well- respected jewelers in Orange County. In the ‘5o’s Alan’s uncle was a jeweler and owned

a few jewelry stores in what was then the small community of Orange County. Alan followed in his uncle’s footsteps and developed a love and an expertise for the art of jewelry design. Today, he is an importer of some of the best diamonds in the market place coupled with special custom design of fine jewelry which makes him a rare source. All the diamonds are certified by GIA or EGL, designed and assembled by some of the finest Italian crafters. His sensitivity to direct sourcing for all merchandise makes his prod­uct line much more desirable than many others. And , more im­portant he strongly believes in building a long term relationship with his clients from generation to generation.

One couple can’t say enough about the quality and care that Alan puts into his work. “There are two categories that should be evaluated when judging any business; quality of product and qual­ity of service. Jewels by Alan receives a resounding five in both categories,” says Brian H. .”His uniqueness of designs simply can­ not be found anywhere else in Orange County. I had been a loyal customer of a local high-end jewelry store for almost fifteen years. It was my wife’s idea to stop by Jewels by Alan while shopping for an engagement ring. We left the store and both knew immediately that we would not be returning to our previous jeweler.

Alan and his assistant Nasrin Anderson took the time to learn about us and help us both decide on a ring that suited her needs and personality. On two different occasions, while we were decid­ing, Alan called us to tell us that he had found a better diamond, both times at a better price. Since Alan and I spent so much time together during this process, he was well aware of the surprise en­ gagement party. Imagine our surprise when, on the big day, Alan and Nasrin showed up at the party bearing a gift. They were such an integral part in the planning of the day, that I felt I wanted to invite them, but I never dreamed they would come. What tru­ ly makes Alan and Nasrin special is that they have not lost sight of the deep emotional attachment and symbolism behind every piece of jewelry they sell. They both love ‘love.’ Isn’t that what you want when shopping for a forever symbol of love?”